What are the benefits of registering a trademark?

There are a variety of different potential benefits of a trademark to be familiar with when considering whether or not to get one. Trademarks are brand names or designs which are used in connection with products or services to help identify them. Benefits of...

Allegations of cultural appropriation trademark shows perils

As readers of this blog know, trademark issues are complicated. However, one thing that many may not realize is that choosing what and if to trademark something can also be a complicated question because just because a company can trademark something, does not mean...

What is a descriptive trademark and is it the right choice?

For individuals and businesses in Minnesota that provide a service or create a product, it is exciting to bring that to the public. The product itself is undoubtedly crucial to the success of failure of any endeavor, but there are also legal issues that must be...

How do I trademark the name of my new business?

If you have a well-funded start-up company in Minneapolis, one step you may want to take is to trademark the name of your fledgling enterprise. Trademarking your business name can protect the interests of your business. The following is a brief overview of how to...

Understanding the basic categories of trademarks

For Minnesotans setting about establishing an idea or product, one of the key decisions they must make is getting a trademark. There are certain companies that are immediately associated with their product based on their trademark. The simple mentioning of a name or...

The Trademark Modernization Act of 2020

Recent omnibus legislation passed on December 27, 2020 addresses areas of intellectual property law that have presented challenges to trademark owners and the U.S. Patent and Trademark Office (USPTO) for a long time.The Trademark Modernization Act of 2020 (TMA)...

Girl Scouts accuse Scouts BSA of trademark infringement

People in Minneapolis may already be aware that the Boy Scouts of America began allowing girls into their organization in October 2017, giving girls the opportunity to become an Eagle Scout like their male counterparts. However, this has caused conflict with the Girl...

What are the benefits of a trademark?

Trademarks are a type of intellectual property protection. The benefits of trademarks are that they allow the trademark owner’s company to indicate the source of their goods or services and distinguish those goods or services from others who may provide similar...

What is a trademark?

As a business owner, you want to brand your products with your company name so that customers know what to expect when they purchase your product. You also want to make sure that other companies cannot brand their products with the same or similar mark to confuse...

The right approach to trademark issues

Most companies have a wide range of issues to prepare for and respond to at any given time in order to attempt to sustain profitability and grow their brands. Intellectual property concerns are just one piece of the puzzle. Trademark issues, specifically, may not be...